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Waste your time. Wisely.


The Italian Heritage. Reinvented

Freeda watches is inspired by the magnificent 1960s and the Italian Dolce Vita, offering a new interpretation of luxury reviving the concept of “sprezzatura”: the aristocratically indifferent detachment of the modern gentleman conferring a casual charm.

Luxury loses its intrinsic value and becomes an object filled with meaning when worn, marking the return of a classic and reassuring style that plays on the dualism of eccentric materials and details from high watchmaking.

Here is our interpretation of luxury.

We dare you to find yours…